DeepTech Talks BCN: Driving AI Forward – The Pesky Adoption Curve

MONDAY 13TH October 2025
18:30 - 21:30
CRITEO, Barcelona​

AI adoption is tough—95% of projects fail.
Join us on Oct 13 at Criteo HQ, Barcelona, for insights from Aleksandar Jevtic (Ficosa) & Cécile Barbaroux (7gats) on how to overcome the pesky adoption curve.
 

When: Monday, October 13th, 18:30 - 21:30
Where: CRITEO HQ, C. dels Almogàvers, 183, Sant Martí, 08018 Barcelona
Cost: Completely free - just register on Meetup

A Satellite Event of AI SUMMIT BARCELONA 2025

This DeepTech Talks session is part of the official satellite events of AI Summit Barcelona. Attendees receive an exclusive 10% discount for AI Summit tickets with the code AISUM10

Our Speakers

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Aleksandar Jevtic, PhD – Head of Research and Innovation at Ficosa ADAS
Aleksandar brings a unique perspective from working across universities, SMEs, and corporates. He explores how different environments approach AI innovation – and why so many efforts stall before making an impact.

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Cécile Barbaroux – Founding Collaborator - Syntra-AI (ex-Spotify, ex-Adevinta & Schibsted)
With 15+ years in data and product leadership, Cécile helps teams and businesses move from AI potential to AI reality. She shares practical lessons on what it really takes to adopt AI successfully.
 

What's In It For You?

We’ve all seen the headline: 95% of AI business initiatives fail (MIT). But the real question is – why?
In this DeepTech Talks edition, Aleksandar and Cécile will unpack the pesky adoption curve: why innovation gets stuck, where businesses misstep, and how to bridge the gap between disruption and adoption. Expect honest insights, real-world use cases, and the chance to discuss how to drive AI forward – without becoming part of the 95%.

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Who Should Come?

Engineers and technologists curious about the realities of AI adoption
Entrepreneurs seeking opportunities in AI-driven businesses
Business leaders and decision-makers aiming to understand the barriers to scaling AI
Researchers and academics exploring how to move from theory to impact
Anyone curious about how AI moves from hype to real-world transformation

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Extras

We'll have drinks and food!
More importantly, come ready to meet some fascinating people who are actually building the future.
Space is limited, so grab your spot on Meetup while you can.
Brought to you by DeepTech Recruitment & Criteo

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